As the saying goes, if you want to nurture great returns you have to take great risk. which is in the investing world is viewed as the higher the risks, then the assumption is on market volatility. For me, risks is an uncertainty for the fear of loss but it is there if we presume it as a loss then risk does not or will not exist, It is just like in the process of retail and the business model we use at Affordable Books. When buyers and competitors leverage on lower pricing to kill the smaller guy like us, the giants have the thinking that they have prevailed and created a more bigger opportunity for them. So a lot of the small independent sellers like us suffer and sometimes sadly think that the opportunity was not worth the effort all along. So the capitalistic behaviors is immediately "refocus and assess" the business risks and potentials towards viability. However, creatively speaking from an investment perspective point of view, we sometimes think that leveraging on le...
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